HTC Dropping the 'Quietly Brilliant' Part of Logo/Tagline

This is a discussion on HTC Dropping the 'Quietly Brilliant' Part of Logo/Tagline within the Android News forums, part of the Android.net category; It has been apparent for some time that HTC has been more "quiet" than "brilliant" and the company is tired of that being their reality. ...

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Thread: HTC Dropping the 'Quietly Brilliant' Part of Logo/Tagline

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    HTC Dropping the 'Quietly Brilliant' Part of Logo/Tagline


    It has been apparent for some time that HTC has been more "quiet" than "brilliant" and the company is tired of that being their reality. Benjamin Ho, HTC’s latest marketing chief, who joined the company in January, said, "We haven't been loud enough," referring to HTC's marketing efforts. In an effort to be "louder," they are dropping the "Quietly Brilliant" part of their logo/tagline. We can't say that we blame them for this move, and applaud them for doing so. For the past several months, the web used HTC's "Quietly Brilliant" tagline as a reference point to mock the company. Besides the "brilliant" strategy of not being quiet anymore, they probably got sick of being the butt of everyone's jokes.

    We aren't sure if this new marketing strategy will be enough to save the sinking ship, but we certainly hope so. Having more players in the market will only help push innovation forward. A few of HTC's devices have been excellent, but most of them have only been "nearly brilliant." Luckily, dropping this oxymoron from their tagline isn't the only thing HTC is doing to beef up their marketing efforts, although it's a good start. They have also increased their digital marketing budget by 250 over last year, and have increased their traditional marketing expenses by 100 percent.

    What do you guys think? Would you like to see HTC at least become a solid secondary competitor in the Android world again?

    Source: WSJ
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