Google officially announced their new Google Play Store update. The new version 4.0.25 update is designed to be more colorful and easier to use with larger text and a cleaner interface. The new changes work on both phones and tablets providing an easier to use experience. Google is taking a Card-like approach, just like the with Google Now. Here's a quote with Google's statement from their blog,
Source: Official Android Blog: A fresh new look for Google PlayWhether you’re in the mood to listen to Justin Timberlake’s new album, read Harlan Coben’s latest bestseller or discover a new game to play, you want the experience of finding and making your purchase to be quick and easy. Today we’ve started rolling out a redesigned Google Play store on Android phones and tablets that is simple, clean and — most importantly — helps you find great entertainment, fast.
The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try. As you move down the page, new recommendations continue to appear so there is always more to see and explore. We’ve also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content.
The redesigned Google Play store app starts rolling out today for Android phones and tablets running Android 2.2 (Froyo) and above. People around the world should see it over the next few weeks. Get ready for a simpler Google Play.