Motorola's Big Plans for Next-Gen Devices; No Phablets, 'better is better' & More

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Thread: Motorola's Big Plans for Next-Gen Devices; No Phablets, 'better is better' & More

  1. #1
    Editor in Chief dgstorm's Avatar
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    Motorola's Big Plans for Next-Gen Devices; No Phablets, 'better is better' & More


    All signs sugest that Motorola is reviving their 'eye of the tiger' fire to fight back to a competitive stance in the mobile world. PC Magazine recently interviewed Jim Wicks, Motorola's design chief, and his comments are more than encouraging, they are downright exciting.

    First, remember several weeks ago when Google execs made the comment that the current Motorola pipeline lacked the "wow" factor. This lead to a great deal of speculation that the Motorola X Phone and/or other phones about to be released by Motorola where somehow lackluster. Apparently, the quote was taken out of context. Jim Wicks was frustrated by that. He indicated that the first Google/Motorola collaborative phones will come in the second half of 2013. He also added,

    "It comes off as kind of weird to anyone who hears it for the first time, but there have been follow-up discussions and there's no issues with that at all. We've been spending the past eight months on this next generation of phones, and we've all seen positive feedback and collaboration around things."
    It seems that the Google execs who made this comment were actually referring to the current lineup of Droid RAZR products. Putting it in that context, and filling in the blanks with Wicks' statement, it's easy to speculate the next flagship Moto device to hit the streets toward the end of this year will be designed purposefully to "wow" us.

    Clearing up this contextual misunderstanding would be exciting enough for one story, but there is still a whole lot more to share from the interview that really has us at HQ thrilled. Next, Wicks shared,

    "Consumers love what the Android OS can do for them, and they want to have the most recent releases faster. From a software and UI perspective, our strategy is to embrace Android and to make it the best expression of Android and Google in the market. It will be the unadulterated version of Android, and I feel really good about our embracing Android and being the best Android experience."
    So, basically he is implying that the next gen Motorola Androids will run a stock or "near-stock" version of Android. That's pretty awesome, but there's more!

    Apparently, Motorola and Google plan to "buck the trend" when it comes to physical phone bloat. In other words, Motorola intends to stick with smaller form factor designs and do not intend to release a phablet sized smartphone. According to Wicks, they are adopting the philosophy "better is better" instead of "bigger is better." Here's what else he had to say on the subject,

    "Certain people like a large screen," Wicks said. "But there's a sweet spot for consumers that we're currently exceeding in the market. There are some people that like a big display, but there's also a lot of people that want something that's just about right. I think 'just right' is important, and we're designing so we don't disappoint those people."
    Wicks also shared that the fight against bloat wasn't just the size of the device, but also included Motorola's new strategy to reduce bloatware software on the device. Here's his comment,

    "People don't want all that stuff pre-populated on their devices," he said. "They really want to define these things themselves. We're focusing on simplicity and the power of the consumer."
    At this point, your mind might already be blown, but there is still a bit more to share. Additionally, Wicks added that Motorola intends to continue their move toward creating devices with little to no bezel, like the Motorola Droid M. He also indicated Moto plans to continue focusing on scratch-resistance and drop-resistance. He explained,

    "When you buy a TV, you're not wanting a frame."
    Finally, despite Motorola's excellent success with the Droid RAZR branding on Verizon, they intend to focus less on carrier exclusivity and instead develop a more carrier-agnostic market identity the way Samsung has with the Galaxy line. Motorola is shifting their strategy to offer more cross-carrier brands and fewer products. Wicks said,

    "We are going to try to drive a more singular expression of our brand across multiple carriers. It's a fundamental change in the model. We're continuing to do design work on Razr and what that could look like in the future, [but] when you look at non-Razr devices, there's a little but more of a green field."
    Wow! so, let's do a quick bullet-point recap to take it all in:
    1. Our earlier perceptions of the Motorola pipeline were skewed. The next-gen Moto devices (like possibly the mythical X Phone) are designed to "wow."
    2. Moto intends to adopt a more pure-Android experience for these next-gen smartphones.
    3. The next-gen Moto devices are coming out toward the end of this year.
    4. Motorola is not going to jump on the "giant phone" bandwagon just because everyone else is doing it.
    5. Moto intends to continue focusing on tougher, lighter & smaller form factors and push toward a bezel-free design.
    6. They intend to drastically reduce the amount of bloatware software on their devices.
    7. Motorola plans to branch out across multiple carriers with their next lineup of devices instead of focusing so much on exclusivity.

    That's a pretty amazing check list to say the least. Share your enthusiasm for this enlightening perspective of the new Motorola & Google relationship.

    Source: PCMag

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    Super Moderator 94lt1's Avatar
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    It should be Interesting to see what there idea of "just right" Is for displays.. Hopefully bigger than 4.3...I'd say around 4.8-5 would be ideal. IMHO anyway..

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    Super Moderator tuxedo's Avatar
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    Quote Originally Posted by 94lt1 View Post
    It should be Interesting to see what there idea of "just right" Is for displays.. Hopefully bigger than 4.3...I'd say around 4.8-5 would be ideal. IMHO anyway..
    I agree with you on this point. After having a 5 inch screen on my DNA, not sure I would want to go back to much smaller. Not interested in larger than this personally, but for all I do with my phone, get too small and I would lose some realistic functionality as far as easily being able to see what is on the screen, especially with the internet and maps. Have also noticed that my lovely age associated arthritis in hands is not near as bad after switching to a larger phone. Was an unexpected bonus with the upgrade and one I think phone designers need to think about. In 15 years or so, being a hand surgeon will likely be an even more lucrative business with all the texting youngsters do today. Just my recent observations.
    UltraDroid likes this.

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    Android Junkie Tears_for_Fears's Avatar
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    I don't know, bloat-free, vanilla, medium-sized and non-exclusive to carrier phones aren't exactly what I would call "wow" phones. My opinion.
    glitzy35 likes this.
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