HTC First 'Facebook' Phone Such an Enormous Flop Its Release was Pulled from UK

This is a discussion on HTC First 'Facebook' Phone Such an Enormous Flop Its Release was Pulled from UK within the Android News forums, part of the Android.net category; The launch of the HTC First, (aka the Facebook Home phone), in the UK has been cancelled. We've recently heard rumblings that the phone was ...

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Thread: HTC First 'Facebook' Phone Such an Enormous Flop Its Release was Pulled from UK

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    Editor in Chief dgstorm's Avatar
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    HTC First 'Facebook' Phone Such an Enormous Flop Its Release was Pulled from UK


    The launch of the HTC First, (aka the Facebook Home phone), in the UK has been cancelled. We've recently heard rumblings that the phone was a colossal failure for HTC, and this seems to confirm that. Apparently, due to poor feedback from US customers, they decided to pull the launch in the UK. Here's the quote,

    “Following customer feedback, Facebook has decided to focus on adding new customisation features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision.

    Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future.” ~ Online Retailer EE
    It looks like the cost to launch the device was going to be greater than the expected numbers on sell through.

    Source: SlashGear

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    Yeah, the phone has "turkey" written all over it, and HTC needs winners right now in order to survive.
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