The new model features a 4.3-inch screen, compared with 4.7 inches for the original version, and will go on sale by August, according to two people briefed on the plans who asked not to be identified because details aren’t public. The device will probably have a less-powerful Qualcomm Inc. (QCOM) processor and lower-resolution screen than the flagship, said one of the people.
HTC One, which was released in the U.S. in April, helped the Taoyuan, Taiwan-based company post sales in May that were its strongest monthly result in almost a year. The smaller version seeks to reclaim market share from Samsung Electronics Co. (005930), the world’s largest smartphone maker which last month unveiled the Galaxy S4 mini, a less-powerful version of the flagship handset released in April.
HTC declined to comment in an e-mailed response to Bloomberg News.
Made with a thin aluminum case, the original HTC One includes an UltraPixel camera, full high-definition screen and front-facing speakers. The device was described by New York Times reviewer David Pogue as “gorgeous” and by Bloomberg’s Rich Jaroslovsky as “state of the art.”
At least six brokers upgraded their recommendation on HTC since the One was unveiled in February.
Offering a smaller version may help the company keep its momentum and compete with Samsung’s slimmed-down device and ahead of a low-cost iPhone expected to be unveiled by Apple Inc. (AAPL) next quarter.