T-mobile is really getting serious with the advertising campaign for their new "Jump!" service. By serious, we mean pushing hard to get our attention by using a series of hilarious new video commercials. As we shared yesterday, The new Jump! service basically allows users to upgrade their devices twice per year, and/or replace them if they are damaged or lost. These commercials have the potential to be a big hit with consumers, tickling the funny bone while pointing out the advantages of the new service.

The video above is only one of four. The fourth one is actually a "pseudo-sequel" to number three and is probably the funniest of the bunch. Here's a link to all four: Hilarious New T-Mo Jump Commercials