While we still have to lump this is the "rumor" category, it certainly seems like a very solid story. Previously we have seen several bits of intel suggesting that Sony will be launching their new Xperia Honami at their IFA event on September 4th. Bloomberg just today shared a confirmation of this rumor from two separate sources. Additionally, Bloomberg claims this new device will include imaging technology developed for its cameras and ultra-high definition TVs.

Color us intrigued... Sony's handsets are almost always of phenomenal build quality. It will be interesting to see if they can regain a more solid foothold in the United States. Over the last few years they have traditionally sold much better in Asian and European markets, but of course, not too many U.S. carriers have carried Sony devices.

What do you guys think it will take to reverse that trend?

Source: Bloomberg