Samsung just shared their first ad campaign video commercial for their Galaxy Note 3 & Galaxy Gear "Design Your Life" ad campaign. They are calling it a "short film" and gave it the title “Sweet Dreams.” This is the full length version of the same video they teased us with during their Unpacked event. This full version is obviously a bit longer and details the whole "story." This new ad campaign is targeting a different audience than their previous campaigns for the GNote and GNote2. That series focused its approach toward the business/enterprise/productivity crowd. This one seems to appeal to a more creative and multi-media centric mindset.
What do you think of Samsung's new approach?