It's obvious that T-Mobile's Uncarrier initiative is having a profound effect on AT&T. Both of these bitter rivals just revealed new details for some of their plans, and for the most part they continue to trend downward in price or at least upward in value.

AT&T just unveiled a price reduction for one of their "Share" plans. Their 2GB Mobile Share Value has dropped to $65, which is $15 less than the previous price. This plan offers 2GB of data, and also includes unlimited voice and text, “as well as unlimited international messaging from the U.S. to select countries.” This plan is obvious a pretty good deal for those who don't use a great deal of their LTE service.

T-Mobile responded with some changes of their own. Interestingly, they actually have a price increase built-in to one of these changes (although they are also offering additional services with that last one). These changes are as follows in the quote,

For its part T-Mobile has boosted the monthly data allotments for its lower-tiered data plans from 500MB to 1GB on the $50 Simple Choice plan and from 2.5GB to 3GB on its $60 plan. There’s some bad news here, however: The price of T-Mobile’s plan for unlimited voice, text and data has increased to $80 from $70. T-Mobile is now offering a 5GB plan for $70 a month that will also include 5GB of tethering data, or double the 2.5GB of tethering data that the carrier’s 5GB plan previously offered. What’s more T-Mobile is now letting subscribers send an unlimited number of international text messages from the United States, which helps make up for the price increase to the unlimited plan.
As is typical for the vociferous CEO of T-Mobile, John Legere had some choice words to lob at AT&T. He said,

“In the mobile age, wireless data caps and overage fees are just this side of extortion. Take the basic plans from the Big Two with ridiculously low data limits that hit you with fat overages each month. It’s like getting your data from the neighborhood loan shark and paying 100% interest when the bill comes due. It’s the classic shakedown.”
It certainly seems like these two companies really hate each other ever since the planned merger fell through. Regardless of how things pan out for T-Mobile and AT&T with this price/value war, things are certainly looking up for the consumer. So far, it seems like Verizon is mostly ignoring things. How long do you think it will take before they are affected enough to jump into this game?

originally written by dgstorm

Source: BGR