Could this be one of the moments when Samsung's lawyers don't know when to walk away from the poker table? Just yesterday we reported that the Apple vs. Samsung patent dispute retrial concluded last Friday. Although technically Apple won the lawsuit, the final damages awarded of $120 Million were so paltry compared to the previous victory from the first trial, that it basically amounted to an indirect win for Samsung. In fact, it is likely that Apple's legal costs will come close to that $120 Million figure.

Despite this, Samsung is planning to proceed with another appeal. Apparently, the reason why Samsung won't remain satisfied with the results is a matter of principle. According to Samsung's legal team, Apple purposefully omitted "real world evidence" that would have exonerated Samsung completely. Here's a quote from John Quinn, a lawyer on Samsung's legal team.

"Of course we're pleased that the jury awarded Apple 6 percent of what they were asking for. But even that can't stand, because Apple kept out all the real world evidence and didn't produce anything to substitute for it, so you have a verdict that's unsupported by evidence and that's just one of its problems."
While it's easy to see why Samsung might want to keep pursuing this to achieve what it believes would be "real justice," it's hard not to see the bigger picture and wonder why they don't just let it go and move on. Plus, the damage award is so small overall that Samsung wouldn't even blink paying such a relatively minuscule price.

What do you think? Should Samsung quit while they are "basically even," or is it important to keep fighting until Sammy gets its perceived justice? The Kenny Rogers song, The Gambler comes to mind...

Source: Bloomberg