After checking out this trailer video for the LG Watch Urbane, it looks like both the Moto 360 and the Apple Watch will have some serious competition in the wearables sector. LG has really stepped it up a notch, and all three companies are leaving Samsung in the dust as far as the aesthetic appeal of a smartwatch is concerned.

In the past, LG has made some sexy looking smartphones (like the G2, G3 and Nexus 5), and now it seems they made their design team work overtime on the Urbane smartwatch. The best part of the video above is that it briefly shows off what the watch will look like with several different bands... impressive!