With a swath of new flagship devices ignoring the Qualcomm Snapdragon 810 processor in favor of something else, it's no wonder that there is speculation across the web that it proves the rumors that the chipset has an overheating problem. This is obviously a source of consternation at Qualcomm, as its VP of marketing Tim McDonough, had some choice words to say about the rumors. Here's what McDonough shared,
“The rumours are rubbish, there was not an overheating problem with the Snapdragon 810 in commercial devices."
He added, "Why was someone spreading false information about the 810? Our point of view is that those rumours happened with the LG G Flex 2 and Qualcomm 810 being first to market with the premium-tier application processor. Then somebody decided to put out some false rumours about that, which is unfortunate but sometimes that’s how business is done. That has forced us to spend a lot of time addressing the false rumours.”

McDonough also pointed out,
But we all build pre-released products to find bugs and do performance optimisation. So when pre-released hardware doesn’t act like commercial hardware, it’s just part of the development process.

I think someone very artfully took that and used it to fuel the rumours and took something that’s completely normal and sent it to some less sophisticated news outlets to give them a story.”
McDonough also posed the simple question “who stands to gain from the rumour?” Of course the answer is Samsung, who moved away from Qualcomm to push their own Exynos chips. McDonough seems to be suggesting that Samsung was angling to setup their Exynos chip as a potential mass market competitor to Qualcomm.

Still, his accusations offer no proof, and it's obvious from the Snapdragon 808 in the LG G4 and the rumors of a Moto X 2015 with the same chip that the big OEMs are skittish about Qualcomm's flagship chipset.

One thing's for sure, even if the Snapdragon 810 doesn't have a real overheating problem, the damage has already been done. There's an old Hollywood saying that there is no such thing as bad publicity, but that's not necessarily true in the tech world. Once consumers start hearing that a device is flawed, it doesn't always matter whether it is true or not, they will avoid it like a disease. You can't blame the OEMs for skipping the 810...

Source: Forbes