According to the latest rumors, Sundar Pichai, the current CEO of Android, and his colleagues might be considering switching up the strategy with the Nexus line to be more "Apple-like." Specifically, the rumor-mill is suggesting that Pichai wants Google to take more control of the direction of both hardware and software for the Nexus series of phones. Here's a quote with more of the details from the source of this rumor,

"Google CEO Sundar Pichai and his lieutenants have signaled to colleagues and outsiders that the company wants to take greater control over its program for making “Nexus” smartphones, which are powered by Google’s Android software. The change would effectively reduce the level of involvement of hardware partners that make the phones with Google, a group which has included Samsung, Motorola, LG and Huawei."

We can see two sides to this move. On the one hand, if Google takes more control over the hardware and software of Nexus phones, it could be a boon for reducing fragmentation and for increasing security, performance and reliability for Nexus Android devices. On the other hand, it's possible that the various potential Nexus OEMs (like LG, HTC, Samsung, etc) might balk at the idea that they have to give up more control to Google. It would do the Nexus line no good if no one wants to make it. Share your thoughts.

Source: TheInformation