YouTube is Introducing 6 Second Un-Skippable Bumper Ads

This is a discussion on YouTube is Introducing 6 Second Un-Skippable Bumper Ads within the Android News forums, part of the Android.net category; Here's a story from yesterday that we didn't quite get to at the end of the day. YouTube just announced they are planning to implement ...

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Thread: YouTube is Introducing 6 Second Un-Skippable Bumper Ads

  1. #1
    Editor in Chief dgstorm's Avatar
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    YouTube is Introducing 6 Second Un-Skippable Bumper Ads


    Here's a story from yesterday that we didn't quite get to at the end of the day. YouTube just announced they are planning to implement their new 6 second un-skippable micro-ads. They are called bumper ads and Project Manager Zach Lupei described them as — “a new six-second video format […] ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.”

    Luepi also shared, “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them." While we appreciate his passion for his job, we can imagine that being un-skippable might irritate YouTube users. You can check out an example of the Bumper ads above. Let us know what you think of them.

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    Banned zarawatsonn's Avatar
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    In my opinion this 6 second ad is quite impressive in compariosn with that skip ads.

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    Android Lurker maadidevelopment's Avatar
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    It is good that skipping ads is un-skippable but at a times it may irritate...

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