Recently at the Morgan Stanley Technology, Media & Telecom Conference, Qualcomm CFO Bill Keitel told his audience that for the first fiscal quarter of 2011 they achieved operating margins of around 30% on their mobile chipsets, and that they plan to have those margins drop to between 22% to 24%. He also said that they were doing this intentionally. Why? “To help the market come about,” says Keitel.

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