According to a New Survey 90% of Consumers have Tablet Fever

This is a discussion on According to a New Survey 90% of Consumers have Tablet Fever within the Android News forums, part of the Android.net category; I always find surveys "dubious" at best, and this one is no different. Samsung released their findings from a survey they hired a company called ...

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Thread: According to a New Survey 90% of Consumers have Tablet Fever

  1. #1
    Editor in Chief dgstorm's Avatar
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    According to a New Survey 90% of Consumers have Tablet Fever


    I always find surveys "dubious" at best, and this one is no different. Samsung released their findings from a survey they hired a company called Kelton Research to perform. Some of the findings are fairly interesting, but their claim that 90% of consumers have "tablet fever", and either own a tablet or would consider buying one, seems a tad out of proportion. It seems more like "wishful thinking" to me.

    At any rate, here are some of their findings. The survey, of 1000 people polled, deduced that people would do the following with their tablets in these percentages:
    • 76%: reading the news or books
    • 64%: watching TV shows or movies
    • 61%: listening to music
    • 56%: updating their social networking profiles
    • 53%: play games instead of on a PC or standalone video game console
    • 44%: take pictures or film videos
    • 41%: video chat with loved ones
    • 34%: or stay connected with their co-workers

    Oh noes! I can feel my temperature rising. I just gotta go out and buy me a tablet right now! :D

    Seriously though, maybe that might start being true here in a year or so... What do you guys think?

    Below is the full press release of the survey from Samsung:
    Power and Portability of Mobile Tablets Push New Popularity in the U.S.

    New Samsung Mobile Survey Reveals 90 Percent of U.S. Consumers
    Already Own or Are Considering Purchasing a Tablet

    DALLAS (June 7, 2011)— Samsung Mobile, the No. 1 mobile phone provider in the U.S. 1, today announced the results of an online survey that showed that mobile tablets are becoming the new must-have device for an overwhelming majority of Americans. The survey revealed that 90 percent of U.S. consumers either already own a tablet or would consider buying one.

    The survey examined the most common use cases for mobile tablets among Americans who already own or would consider purchasing a mobile tablet, include:

    76%: reading the news or books
    64%: watching TV shows or movies
    61%: listening to music
    56%: updating their social networking profiles

    More than half (53%) of survey respondents would choose to use their mobile tablet to play games instead of on a PC or standalone video game console. In addition, the survey showed Americans would use a tablet to take pictures or film videos (44%), video chat with loved ones (41%) or stay connected with their co-workers (34%).

    The survey was conducted as part of Samsung’s upcoming retail launch of the Samsung Galaxy Tab™ 10.1, the world’s thinnest tablet measuring just 8.6 millimeters thin and weighing 1.24 pounds. The Galaxy Tab 10.1 is powered by Android™ 3.1 Honeycomb, offering faster and smoother transitions between different applications, more intuitive navigation to and from home screens and broader support of USB accessories, external keyboards, joysticks and gamepads. The Galaxy Tab 10.1 is designed with an NVIDIA Tegra 1GHz dual core application processor for powerful gaming and multimedia performance. The Tab’s ultra-thin design does not sacrifice battery life, thanks to a 7000 mAh battery providing up to 9 hours of continuous use on a single charge.2

    From June 8, the Samsung Galaxy Tab 10.1 WiFi edition will be available exclusively at the Best Buy Union Square location in New York City. It can also be pre-ordered from select retail partners. Starting June 17, the Galaxy Tab 10.1 will be available at Best Buy online and in-store along with Fry’s Electronics, Amazon.com, Micro Center, Tiger Direct and Newegg. These retail outlets will have 16GB version of the Galaxy Tab 10.1 WiFi edition for $499, and the 32GB version of the device will be available for $599. In addition, the WiFi version of the Galaxy Tab 10.1 will be available through Sprint starting mid-summer 2011. Visit SAMSUNG for additional details.

    The national survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 1,000 Americans ages 18 and older.

    *All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.

    1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q1 2011 U.S. Market Share Handset Shipments Reports.

    2 Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, and frequency of data and other application usage patterns.
    Source: GalaxyTabForums.net via BGR

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  3. #2
    Super Moderator/RS furbearingmammal's Avatar
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    90%? I doubt that, unless the survey was "Do you think tablets, like the Motorola Xoom and Apple iPad, are cool?", am I right? :D

    Tabs are awesome, though. They're what netbooks SHOULD be.
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    Super Moderator/RS SLAG IT!'s Avatar
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    I agree Fbm. And tablets are what netbooks should be like.

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    Theme Developer Bazar6's Avatar
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    I own a Xoom, but I did not have tablet fever when I bought it, and I highly doubt 90% of the population does either. I think 1000 people was a low number to poll, add another 0 and maybe the stats would be more realistic. Then again, they say 80% of stats are made up on the spot

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    Super Moderator/RS furbearingmammal's Avatar
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    Statistics show that approximately 80% of the time, 20% of the answers represent 1/5 of the total.
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    Super Moderator/RS SLAG IT!'s Avatar
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    Figure that out when your doing finals.

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    Super Moderator/RS furbearingmammal's Avatar
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    And show your work; extra credit if you can pass the oral.
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