WhitePages to Go with Android First with New App; Apple's Approval Process Too Long

This is a discussion on WhitePages to Go with Android First with New App; Apple's Approval Process Too Long within the Android News forums, part of the Android.net category; The phone and address websearch database company, The WhitePages, has reportedly decided to go with Android before iOS for their new mobile app. The company, ...

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Thread: WhitePages to Go with Android First with New App; Apple's Approval Process Too Long

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    Editor in Chief dgstorm's Avatar
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    WhitePages to Go with Android First with New App; Apple's Approval Process Too Long


    The phone and address websearch database company, The WhitePages, has reportedly decided to go with Android before iOS for their new mobile app. The company, which has over 30 million unique monthly visitors and over 2 billions searches for 1500 websites, is getting ready to launch their new Localicious app on Wednesday, and they are bringing it to Android first. From what the company's spokesperson indicated, the app has been sitting on Apple's desk for over two months, so they got fed up and decided to just release the app to Android first. Originally, they were going to try to coordinate their release for better marketing; however, Kevin Nakao, WhitePages COO, indicated that it takes a lot of planning with deadlines to launch it to the public. He further said, “Since apps can still get tied up in the iOS approval process, it makes this marketing planning almost impossible.”

    The app actually sounds pretty useful. The application lets you find your local listings by neighborhoods instead of using your geographic location. Here are its predominant features:
    • Find the places you’re looking for fast with laser-focused neighborhood search.
    • Auto detects your neighborhood to show the best popular businesses nearby.
    • Realtime tips and hot spot alerts keep you updated on what’s happening in your ‘hood.
    • Tap to map another neighborhood and explore across town or across the country.
    • Foursquare users can pre check-in before arriving – just set it and forget it!
    The app is already available on the Android Market for free. Check it out and then let us know what you think of it in the forums.

    Source: DroidMatters and The Android Market

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