HTC's Major Announcement: HTC Partners with 'Beats by Dre' for Integrated Devices

This is a discussion on HTC's Major Announcement: HTC Partners with 'Beats by Dre' for Integrated Devices within the Android News forums, part of the Android.net category; Yesterday, we were teased that HTC would make a "major announcement" today. The announcement has been made and it turned out to be a partnership ...

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Thread: HTC's Major Announcement: HTC Partners with 'Beats by Dre' for Integrated Devices

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    HTC's Major Announcement: HTC Partners with 'Beats by Dre' for Integrated Devices


    Yesterday, we were teased that HTC would make a "major announcement" today. The announcement has been made and it turned out to be a partnership with "Beats by Dre". If you are unfamiliar, Beats by Dre (a.k.a Beats Electronics) is a music production company that also sells audio accessories like headphones. It was started by famed rapper, Dr. Dre. In the music industry, it is a well recognized brand, and the partnership means that HTC will actually be coming out with Beats by Dre branded integrated Android devices and accessories. Above is an official video for the announcement, and below is the full press release.
    HTC AND BEATS BY DR. DRE SET TO INTRODUCE NEW ERA IN MOBILE AUDIO

    Strategic HTC investment to result in Beats integrated HTC phones this Fall

    Taoyuan, Taiwan & Santa Monica, CA – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

    “The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

    HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

    “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

    HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.

    Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.

    “Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

    About Beats Electronics LLC
    Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visithttp://beatsbydre.com.

    About HTC
    HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit HTC - Mobile Phones, Smartphones, Cell Phones, PDAs.
    Last edited by dgstorm; 08-11-2011 at 09:07 PM.

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    Administrator WERA689's Avatar
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    LOL at "famed wrapper".

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    Editor in Chief dgstorm's Avatar
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    Quote Originally Posted by WERA689 View Post
    LOL at "famed wrapper".
    Oh Gawd! I can't believe I missed that typo. LMAO! I would be more embarrassed if I weren't laughing so hard at myself. Thanks!
    WERA689 likes this.

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    Well, HTC just proved that they lack ANY innovation whatsoever.
    DO NOT WRITE IN THIS SPACE
    THIS SPACE INTENTIONALLY LEFT BLANK

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    Super Moderator/RS SLAG IT!'s Avatar
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    You know they are trying to get the Boost Mobile clients.

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    Quote Originally Posted by SLAG IT! View Post
    You know they are trying to get the Boost Mobile clients.
    "Where You At?"
    Boost Mobile - Wikipedia, the free encyclopedia
    Beauty is in the eyes of the beerholder

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    Super Moderator/RS SLAG IT!'s Avatar
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    Quote Originally Posted by alphawave7 View Post
    Not sure what your getting at alpha?
    I do know if you read in the marketing section they have allows been into the rap/hip hop promotion.

    Update: nevermind, it just dawned on me that was your point lol. :D

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    Yeah, when that lightbulb came on it was pretty bright over here...
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    That's pretty amazing seems how I'm in Washington and your in New York. One bright light bulb.

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