The online games retailer/rental service, Gamefly, issued a press statement yesterday detailing their plans to start a new Android and iOS App store with a focus on mobile gaming. This will put them in direct competition with the Apple App Store and the Google Play Store for Android. Here's their full press release,

GameFly To Publish Mobile Games For iOS And Android Platforms And Launch GameFly GameStore For Android

LOS ANGELES, May 23, 2012 /PRNewswire/ — GameFly, Inc., the leading video game service, announced today its plans to begin publishing mobile games for the iOS and Android platforms, as well as launching the independent GameFly GameStore for Android later this fall. Continuing its foray into digital initiatives, the company has set aside a game development fund to work with mobile developers that are in the process of making a great game, but need the extra resources to publish and promote their titles. GameFly will also expand its mission to be the top resource for all gaming needs, offering expertly curated Android games in the GameFly GameStore with thousands of the best games and daily deals. With its large social network for gamers, game discovery will also be made easier via friend recommendations, and ratings and reviews from fellow gamers.

“GameFly is dedicated to giving consumers the best user experience possible, and to be their single destination for console, PC and mobile gaming needs,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content. “We plan to be a leading player in mobile games by launching our retail GameStore for Android and helping to fund mobile developers of all sizes to publish, promote and sell their smartphone and tablet games.”

GameFly is currently accepting submissions from mobile game developers at GameDev@GameFly.com, and expects to publish its first title this summer. The GameFly GameStore will be available for Android phones and tablets by this holiday season. GameFly’s Game of the Day feature was launched on the popular GameFly mobile App in April, enabling iOS users to discover high quality games or find great deals on titles they may have missed.