A new article from the New York Times let loose a firestorm of speculation and rumor-mongering today, heating up the tablet wars even further. Just as the launch of the Google Nexus 7 seems to be going strong, this NYT article suggests that the two other biggest heavy-weights in the tablet industry are developing rivals. Supposedly, the NYT can confirm (through unnamed sources) that Apple is taking the threat of the Amazon Kindle Fire and the new Nexus 7 tablet seriously. Despite the reservations from the late Apple CEO Steve Jobs, the Cupertino company is supposedly planning to launch a 7.85-inch iPad Mini sometime this fall.

Of course, Amazon is not going to be sitting on their hands either. Also according to this same article, Amazon is working on a 10-inch Kindle Fire variant to go head-to-head with the current iPad. Of course, this isn't too surprising because a larger variant from Amazon has been rumored several times previously. Still, in the past, the NYT has been very good at predicting these things, so they must have good sources. This also means that this possibility is even more of a probability than before. There are no details other than Amazon may also be looking to launch in the Fall too. It would be interesting to see Amazon launch at the same time as Apple, sine they might take some of the wind out of their sails at just the right moment.

We will keep you informed as we find out more.

Source: Kindle-FireForum via NYT