OUYA has expanded their partnership list again, and this time it is with a multimedia company instead of just gaming. They shared on their KickStarter page that VEVO has joined them and will offer their HD music service on the device when it launches. Here's a quote with some details,

VEVO's SVP of Product and Technology, Michael Cerda, said that “OUYA’s vision that the future lies in being open and accessible for users looking for high quality entertainment experiences,” and that's a vision that VEVO can get behind. The partnership will bring VEVO to center stage on Ouya giving users access to a huge amount of HD music videos.
As a sidenote, OUYA has now surpassed $6 Million dollars in funding.

Source: PhoneArena