Gigantic Marketing Blunder Leads to 'ethics investigation' in Nokia Lumia 920 Ad

[dgstorm]

This isn't an Android story, but it's definitely one that caught our attention over at our sister-site, WindowsPhoneForum.net, and we thought you guys would be interested by it. Here's the full story below taken from the other site.

At one of the worst possible times for the company, Nokia has just stepped into a big stink with an enormous marketing blunder. Apparently, the video ad we shared with you guys a few days ago for the Nokia Lumia 920 turned out to be a fake. To be clear, the commercial is very misleading, and most folks who watched it thought it was supposedly taken with the new amazing PureView camera built-into the Lumia 920 Windows Phone that is coming soon. There was no disclaimer during the commercial, so it was an easy assumption to make.

As it turns out, some very observant folks noticed that in the middle of the video, you end up getting a background reflection that clearly shows the cameraman in a van, using a professional video camera of some kind that was not the phone. (Picture above shows this.) Since then, Nokia has backtracked, and apologized profusely for the confusion, and in the end they are opening up their own internal "ethics investigation" (whatever that is). Here's a quote with a few more details,

Nokia swiftly apologized laying the blame on “confusion.” It explained that misleading everyone into thinking the video was original was not actually intentional.

And now Nokia is launching an internal investigation to “understand what happened” to lead to such a gigantic blunder.

“What we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,” Susan Sheehan, a Nokia spokeswoman said, but did not name the company behind the video. Nokia is now “quickly, fairly and privately” taking care of that situation.

I can tell you what happened... they hired the wrong marketing company.

Source: WindowsPhoneForum.net via PhoneArena

[Ads]

Android.net is the premier Android Forum on the internet.