We have another cool video for you guys of the LG Optimus G. The more we read, watch and hear about this device, the more excited we become. In the video, LG's Chief Designer, Sera Park, shares the story of the design of the LG Optimus G. The new phone carries with it some of the original aesthetic design characteristics from some of LG's previously successful devices, like the Chocolate and Prada phones. The way the display of the phone is designed to disappear into the phone and create a "floating effect" really shows that LG is taking their time to master this one. If they can make this phone a big success, it will prove that any company can rise to the top regardless of pedigree. (I say this because LG really has come a long way since its old Goldstar days.) I like how "hungry" LG is in the market right now. They have the proverbial "eye of the tiger" and if they can keep up their motivation, we might just see them rise to new heights. The latest comScore data shows that LG is already ahead of the iPhone as far as hardware OEMs goes. Not bad!

Here's a press release below to go with the video:


"Our top priority was to carry over LG's unique design DNA and heritage to Optimus G," says the phone's Chief Designer Sera Park. "Optimus G has many of the elements that we incorporated in the past in phones such as Chocolate, Prada and L-Series. For example, the front face of Optimus G is completely black with lines that are nearly invisible when the phone is off, an effect similar to the original LG Prada."

The Crystal Reflection process used for the first time on the back of LG's new Optimus G smartphone was developed and patented over a period of 15 months. Crystal Reflection gives the Optimus G's back cover the ability to display different patterns depending on the viewing angle and lighting. The intricate polarized 3D pattern, which sparkles just under the surface, looks almost jewel-like. Laser cutting adds to the clean finish, as do the metallic highlights.