Well that didn't take long! Samsung's marketing department has already gone into over-drive to attack the "superiority" of the iPhone 5. They came up with a pretty "snarky" new ad comparing the new iPhone 5 to the already released Galaxy S III. The ad basically just points out the laundry list of differences in which the three month old SGS3 either equals or exceeds the "brand new" iPhone 5. They cleverly poke fun at Apple's own "Genius-Bar" advertising by simply stating, "It doesn't take a genius." The implication is that it becomes obvious which product is better if you simply compare the two side-by-side.

Source: S3Forums