Sales of the Galaxy S III Actually Surged After Samsung Court Loss & iPhone 5 Launch

This is a discussion on Sales of the Galaxy S III Actually Surged After Samsung Court Loss & iPhone 5 Launch within the Android News forums, part of the Android.net category; Here is an ironic set of statistics that might frustrate Apple. Apparently, directly after two major Apple events sales of their biggest competitor's phones surged ...

Results 1 to 2 of 2

Thread: Sales of the Galaxy S III Actually Surged After Samsung Court Loss & iPhone 5 Launch

  1. #1
    Editor in Chief dgstorm's Avatar
    Join Date
    Dec 2010
    Posts
    4,720
    Thanked
    711 times

    Sales of the Galaxy S III Actually Surged After Samsung Court Loss & iPhone 5 Launch


    Here is an ironic set of statistics that might frustrate Apple. Apparently, directly after two major Apple events sales of their biggest competitor's phones surged rather than declined. As you can see in the chart above, directly after Apple won the landmark verdict in court against Samsung sales of Samsung's flagship, the Galaxy S III surged. One instance might seem like a fluke, but it happened again just recently, directly after the launch if the new iPhone 5.

    A new study from analytics company Localytics shows that Galaxy S3 sales are still high and growing from week to week. The study highlighted particular Galaxy S3 sale spikes in late August and mid-September, directly after Apple’s $1 billion court win against Samsung, and directly after the iPhone 5 launch. Here's a quote with some details,

    The first spike in weekly growth coincides with the same week that a jury awarded Apple $1 billion for Samsung infringing on Apple’s patents. The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.

    The second spike started the week of September 12, when Apple announced the new iPhone 5. Apple’s announcement was quickly followed by hundreds of stories comparing the two phones, most of which again suggested they were similarly capable. That combined with the slowdown in new Galaxy S3 growth seen leading up to Apple’s announcement (week-over-week new devices were the same as the previous week, resulting in 0% growth) suggest that many consumers were waiting to hear about the new iPhone before making a decision.
    If you read between the lines it's not hard to see that folks were waiting to see what the specs would be for the new iPhone 5, and afterwards decided that the SGS3 was the better value. Of course, it's also important to note that retailers where having sales on the SGS3 around these same times as well, but that alone couldn't account for the large sales spike. Could Apple's hype-machine and legal shenanigans actually be helping their competition?

    Source: AndroidAuthority

  2. Android.net is the premier Android Forum. Registered users do not see these ads. .

  3. #2
    Android Lurker Juilice's Avatar
    Join Date
    Aug 2012
    Posts
    7
    Samsung Galaxy S 3 is really an amazing machine,it has almost all functions the iphone have and the most important is it is much cheaper than iphone,even than the iphone 5.But however,the sales of galaxy s 3 surged after ipone5 launched is till a little surprise to me,you know Apple iPhone products really have good reputation and popular in the market.What should I say,congratulations to Samsung,it is also a very amazing brand.

Remove Ads

http://www.scramblerducati.org/

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Replies: 1
    Last Post: 10-05-2012, 10:42 PM
  2. Replies: 0
    Last Post: 07-26-2012, 04:08 PM
  3. Replies: 0
    Last Post: 08-24-2011, 12:19 PM
  4. Replies: 1
    Last Post: 08-17-2011, 12:29 AM
  5. Replies: 1
    Last Post: 06-13-2011, 01:54 PM
Android Forum