It's been a while since we have heard any cool news about Samsung's flexible OLED display technology. Today the dry spell ends, and the news is very exciting! According to a report in the Wall Street Journal, Samsung has worked out several of the problems they were having meeting deadlines with their new flexible display tech. In fact, they are now in the last phase of development for the technology and will likely bring devices to market in the first half of next year.

As we reported previously, this same report re-confirms that Samsung will first introduce the technology in devices that are not flexible. Instead they will come with a thin layer of glass on top inside traditional mobile devices. Here's a quote with more details on why that will be the case,

Samsung's push has taken on more urgency, because other display makers are also moving to introduce different screen technologies for cellphones and tablets. Sharp Corp. 6753.TO +3.07% of Japan and LG Display are already selling liquid-crystal displays with technology used for the screens of Apple Inc.'s AAPL -1.66% iPhone 5. The "in cell" technology makes the smartphone's screen thinner by integrating touch sensors into the liquid crystal display, eliminating the need for a separate touch-screen layer.

Samsung is able to invest heavily in the display business despite a supply glut of panels as its profits are soaring. In the third quarter, Samsung Electronics' net profit surged 91% from a year earlier to about $6 billion.

The vice president of Samsung's display unit, Lee Chang-hoon, said the company is currently sampling the displays with a few customers. Mr. Lee said the release date of a new product based on flexible displays hasn't been determined yet.

"The key reason for Samsung to use plastic rather than conventional glass is to produce displays that aren't breakable. The technology could also help lower manufacturing costs and help differentiate its products from other rivals," said Lee Seung-chul, an analyst at Shinyoung Securities.
Additionally, it will take time for Samsung to revamp their production line for the new technology, and they need to gradually ease off from their current display technology so as not to shoot themselves in the foot.

Source: WSJ