The Google Play Store is one of the best ways to find amazing Android apps, ranging from gaming to productivity. Just yesterday Google made it even better for that second option, especially for businesses. Google introduced the Google Play Store Private Channel. This new feature creates a separate private login for business groups, giving a company an easy means to distribute internal apps. Here's a quote from the Google Enterprise Blog with the details,

The Google Play Store is the place to find Android apps like the Google+ app, the Google Drive app and hundreds of thousands more. Today we’re expanding the Google Play Store for our Google Apps customers to help you distribute internal apps to your employees through the Google Play Private Channel.

Whether you’ve built a custom expense reporting app for employees or a conference room finder, the Google Play Private Channel is designed to make your organization’s internal apps quick and easy for employees to find. Once your company has loaded these internal apps using the Google Play Developer Console, users just need to log in with their company email address to browse the Private Channel and download apps.

These changes make it easier than ever to get the internal Android apps your company develops into employees’ hands. If you’re a Google Apps for Business, Education or Government customer you can learn more about how to create your organization’s own Google Play Private Channel in our Help Center.
It certainly seems like Google is doing a magnificent job in evolving the Play Store to be something even better than just a virtual shopping mall. What do you guys think?

Source: Google Enterprise Blog