Based upon results, Google's handling of Nexus 4 sales has been fundamentally flawed from the get get go. Today, Dan Cobley, the Managing Director of Google UK and Google Ireland, shared an unreserved apology. He also briefly explained that the primary problem has been scarce and erratic supply problems from LG as well as poor communication with them. Here's the quote from his post,

Dear all

I know that what you are going through is unacceptable and we are all working through the nights and weekends to resolve this issue. Supplies from the manufacturer are scarce and erratic, and our communication has been flawed. I can offer an unreserved apology for our service and communication failures in this process.

For those that originally received a 3-5 days shipping estimate, your orders are now in process for fulfillment. You can expect an email notification early this week which will include tracking information. Although you will be initially charged in full, you will receive a credit for the shipping charge soon after.

For others that received pre-Christmas shipping estimates, we anticipate processing your orders for fulfillment this week.

I realise that the people who ordered the Nexus 4 so early are among our most committed and loyal users and we are doing all we can to put things right.

Sorry again.

While it's great to see a company taking responsibility for its mistakes and trying to make amends, we can't help but wonder how the ball got dropped so badly. While we don't think anyone should lose their job over this, it definitely should be a lesson that Google takes to heart for the future. Google really just needs to "bite the bullet" and invest in a dedicated retail arm of the company and fully commit to it, with call center support and the works. After-all, Android (and especially the Nexus brand) has become the resounding success that Google wanted and intended it to be. It's now their responsibility to take that side of things seriously.

Source: TechCrunch