Sprint Agrees to FM Radio Chip Deal for Future Smartphones with Emmis Communications

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Thread: Sprint Agrees to FM Radio Chip Deal for Future Smartphones with Emmis Communications

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    Editor in Chief dgstorm's Avatar
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    Sprint Agrees to FM Radio Chip Deal for Future Smartphones with Emmis Communications


    The first step in the quest to bring an analog FM radio chip to our smartphones was just undertaken by Sprint. Previously, we shared with you a story about a company called Emmis Communications. This small startup is working hard to get good quality analog FM radio chips into smartphones, so users don't have to eat up their precious data minutes just to hear the radio. Today's news indicates that they were able to work out a deal with Sprint to get the ball rolling. Here are a couple of quotes with more details,

    Sprint has agreed to activate FM analog tuners in a total of some 30 million devices over three years. The carrier will determine which models get chips, but Brenner said devices will include smartphones and possibly tablets and “phablets,” which are large form-factor phones.

    Free local FM radio would be delivered on these devices through apps like one Emmis is developing called NextRadio. Consumers today who want to hear radio stations on most smartphones must do it via streaming and thus incur data charges.
    Here's some additional info,

    Emmis has helped lead the effort to convince wireless companies to offer over-the-air FM reception of local radio signals; the Sprint development is seen as its first big win. For such reception to be possible, though, the consumer will need an app to play that content. Multiple companies could develop such apps.

    Emmis has been working on its NextRadio app in hopes it will be adopted by others in radio. The app will allow playback of all local FM signals but also provide access to enhanced features that connect to a multitude of content types on the Internet.

    Asked whether NextRadio was part of the Sprint agreement, Brenner said, “NextRadio has been presented as a universal FM radio application with the ability to present a common-listener experience and mobile advertising features synchronized with over-the-air radio. Sprint will launch with NextRadio because they need a single party to represent this commercialized application.”

    In addition to the ad time promised by the agreement, Sprint will receive 30 percent of the revenue from ads on the app. Emmis will manage that traffic, make sure Sprint gets its money and receive a small management fee, presumably from broadcasters that use the app. The yet-unspecified fee would apply only to stations that use Emmis’ TagStation software in conjunction with the the NextRadio app; conceivably, stations could do this on their own instead, but they would need to develop an app that complies with Sprint’s specs, he said.
    It will be interesting to see if they can get any of the other carriers to try this out. Perhaps there's a bigger market for this concept than many of us realize.

    Thanks for the tip, Str8Aro!

    Source: RadioWorld

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    Android Lurker supercaliber64's Avatar
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    A SiriusXM antenna would be more useful. They are not even talking about digital FM, just Analog. Waste.

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