LG is taking a que from Samsung and poking fun at them with their own advertising strategy. Samsung's big reveal will be this evening at 6PM CT, but LG decided to steal a bit of their thunder by "one-upping" Samsung with a huge billboard ad in Times Square. Just like Samsung used to poke fun at Apple, now LG is poking fun at Samsung by using a similar ad. As you can see, LG's ad points out that their LG Optimus G Pro is already "here 4 you now" obviously goading Samsung by taking the look of Samsung's own current ad.
It's definitely very cheeky, but you can't really blame LG, and perhaps they even deserve some kudos for boldness. We aren't sure it will make much of a difference in the long run, but it's certainly better than just doing nothing. Will LG become the next big smartphone manufacturer to see success with Android?